| Bio/Wiki | |
|---|---|
| Profession | Fashion Designer |
| Physical Stats | |
| Height (approx.) | 5' 4" (163 cm) |
| Eye Colour | Brown |
| Hair Colour | Black |
| Personal Life | |
| Date of Birth | 20 January 1975 (Monday) |
| Age (as of 2025) | 50 Years |
| Birthplace | Brazil |
| Zodiac sign | Aquarius |
| Nationality | Brazilian |
| College/University | Fashion Institute of Technology, New York |
| Educational Qualification | Graduated |
| Social Media | • Instagram |
Some Lesser Known Facts About Daniella Helayel
- Daniella moved from Brazil to New York in her teenage to attend the Fashion Institute of Technology. Later, she began her career in New York as a fashion consultant.
- Daniella shifted to London from New York in 2000, where she launched her fashion label ISSA. The brand witnessed significant growth in a year, being sold in over 450 retailers worldwide, including Net-a-Porter, Harrods, Neiman Marcus, and Saks Fifth Avenue, among many others.
- Daniella has worked with and created affordable ISSA collections for various brands such as Banana Republic, C&A, and Havaianas, among others.
- The dress Kate Middleton wore on her engagement day was designed by Daniella Helayel’s brand Issa.
Photo of Kate Middleton wearing ISSA’s dress during her engagement ceremony
- After the royal engagement, the demand for Daniella Helayel’s brand Issa began to rise. The style which was used in the royal engagement by Kate Middleton was sold out in minutes and was also reordered several times.
- When the demand started increasing, Daniella was not ready to take so many orders, nor did her company have the capacity to prepare those orders. She then sold the 51 per cent stake in the company in July 2011 to Camilla Al-Fayed, to keep her company afloat.
- Daniella’s designs have been tried by many celebrities such as Madonna, Kylie Minogue and Elizabeth Hurley.
- Daniella left ISSA in 2013 due to internal disputes within the company, following which the company was shut down in 2015 after two years.
- Daniella joined DFH Consulting Ltd. in 2014 where she works as a Creative Consultant and Creative Director.
- Daniella has supported various leading charities such as The London Air Ambulance, The National Portrait Gallery, The Royal Academy of Arts, and FreeFree Institute.
- Daniella has been featured in publications such as Vogue, The Times, FT How to Spend, The Daily Telegraph, The New York Times, The Wall Street Journal, and Folha de Sao Paulo.
- As of May 2025, Daniella has 79.3k followers on Instagram.
- Daniella likes to travel and explore various places around the world.
Daniella Helayel’s photo from Ibiza
- Daniella is an avid dog lover.
Photo of Daniella Helayel with dogs
