| Bio/Wiki | |
|---|---|
| Full Name | Alexandra Mary Hirschi |
| Nickname(s) | Supercar Blondie, SB |
| Other Name(s) | Alexandra Mary Darvall |
| Profession(s) | Presenter, Entrepreneur, Social Media Celebrity, Vlogger |
| Physical Stats | |
| Height (approx.) | 5' 5" (165 cm) |
| Eye Colour | Blue |
| Hair Colour | Ash Blonde |
| Career | |
| Debut | TV: Grip (2018) as herself |
| Award | Shorty Award for Best Breakout YouTuber (2020) |
| Personal Life | |
| Date of Birth | 21 September 1985 (Saturday) |
| Age (as of 2024) | 39 Years |
| Birthplace | Brisbane, Queensland, Australia |
| Zodiac sign | Virgo |
| Nationality | Australian |
| Hometown | Boonah, Queensland, Australia |
| College/University | • Queensland University of Technology, Brisbane (2004-2008) • City University of Hong Kong (2007-2008) |
| Educational Qualification | A degree in Broadcast Journalism, Business, Advertising and Ethics |
| Food Habit | Non-vegetarian |
| Social Media | • Instagram • YouTube • TikTok |
| Relationships & More | |
| Marital Status | Married |
| Affairs/Boyfriends | Nik Hirschi |
| Marriage Date | 7 April 2010 |
| Family | |
| Husband/Spouse | Nik Hirschi (Finance Manager) |
| Parents |   |
| Siblings | Brother- 1 Sister(s)- Kate, Nina Darvall  |
| Style Quotient | |
| Car Collection | • Rolls-Royce Spectre • Brabus G800 • BMW X6 • Tesla Cubertruck • Tesla Model 3 |
Some Lesser Known Facts About Alex Hirschi
- Alex Hirschi was raised in Boonah, Queensland, Australia. Growing up on a farm, Alex was surrounded by animals and the sounds of nature. In an interview, while talking about the same, she said,
I grew up in a small country town in Australia, in Queensland. It had about 2,000 people, and I actually grew up on a farm. There were horses, cows, and I even kept guinea pigs. I’ve always loved animals.”
Alex Hirschi in childhood
- In childhood, Alex was drawn towards supercars. Her passion for cars came from her parents, who loved to drive, and as a child, she travelled in the back seat of the car with her parents.
- Her family got to know about Alex’s obsession with supercars when, at the age of 13, she asked to rent a limo for an hour as her birthday gift. Talking about it, she said,
I just wanted to sit inside, see the starlights on the ceiling, and experience the big chairs.”
- She met Nik Hirschi when she was a teenager, and after a while, the two began dating each other.
- After pursuing her graduation, Alex began working as a journalist. Her boyfriend, however, bagged a job in Dubai straight out of university.
- As Alex wanted to stay close to Nik, she too decided to move to Dubai in 2008 with him.
- In Dubai, Alex tried to find work and secured a radio job. For many years, she worked as a newsreader and presenter for a talk radio show on Dubai Eye 103.8. On the show, Alex interviewed many CEO’s, politicians, celebrities, including John Travolta, Jake Gyllenhaal, JC Van-Damme, and Liam Neeson.
Alex Hirschi at Dubai International Film Festival
- She also presented a Drive Live radio show for Dubai Eye.
Alex Hirschi at a FM studio in Dubai
- She then went her way up to host a prime-time show on Dubai’s ARN Network.
- Although she decided to stick to radio after moving to Dubai, she saw teenagers driving luxury sports cars like Ferraris and Porsches to school in their everyday life, which piqued her interest.
- Initially, she began filming luxury cars and putting them up on social media as a hobby.
- Alex once uploaded a video of her walking over some sand dunes towards a red Ferrari on Instagram. The video went viral. It was then that Alex thought of making it a career option.
- Hirschi slowly began building a network for car lovers on social media.
- In 2017, after she amassed more than 60,000 followers, Alex became confident that she could pursue her passion as a full-time career and quit radio. In an interview, she said,
Once the following started to grow, I moved from my personal account to create Supercar Blondie and uploaded pics exclusively around cars. Then it came to a point where I could do this full time. It was a big decision for me, jumping from traditional media to social media, but I knew it was the right move.”
- Soon, Alex and her husband, Nik, began travelling the world, capturing luxury cars. They even accepted huge sums of money just to have lunch with a fan.
Alex Hirschi while filmimg for one of her videos in London, United Kingdom
- The couple also flew to Mexico to meet one of the country’s richest families, who own five supercars each. She then met a billionaire in Vegas who owned two Bugatti Chirons, which are said to be worth $3.5m each. She also met British racing driver Lewis Hamilton and sports car enthusiast and Breaking Bad star Aaron Paul.
- Alex then created a YouTube channel named Supercar Blondie, where she shared tours of some of the world’s most expensive and rare vehicles.
Alex Hirschi posing with a customised limited-edition Ferrari Enzo
- Apparently, Alex made more than $ 4 million a year from social media posts.
- After she gained popularity, Alex began receiving invites from the world’s most luxurious car brands to test and review their products.
Alex Hirschi with the Bentley car that she got to drive for a few days from the company
- In March 2018, Alex was named as one of the top 50 most influential women in the Arab world by Arabian Business. She was also named as one of the biggest influencers in the region by Esquire Magazine Middle East.
- In July 2019, she launched her merchandise, including caps, t-shirts, and hoodies, under the name ‘SB’.
- In the same year, she released her documentary reality series Car Crews with Supercar Blondie, in which she travels across the USA, exploring car cultures and drivers.
- Her video Ferrari in a Bubble went viral on Facebook and surpassed over 20 million views.
- In 2023, Alex launched the video game The Crew Motorfest.
- In 2024, Alex Hirschi launched Global Digital Car Auction Platform, SBX Cars.
- One of the most popular car influencers, Alex, owns a sports car collection worth £940,000.
- In some of her YouTube videos, Alex has also shared glimpses of their lavish lifestyle.
- In an interview, Alex revealed that during the initial phase of her career, she didn’t take a day off for three years. She also shared that initially, she suffered a lot of bullying and was shunned by the male-dominated industry. She said,
Those years were very difficult. We were never in a city for longer than two days at a time. There was a lot of hate from people who had been in the industry for a while, mostly male journalists calling me a bimbo.”
- Hirschi has appeared on various Top Gear TV shows on the BBC and has collaborated with many F1 drivers. She has also been featured in publications like Forbes.com, Daily Mail, Sky News and Unilad, and LadBible.
Alex Hirschi sitting inside a GT3R
- In her videos, Alex follows a different approach to traditional car reviews, by creating light-hearted entertainment. She takes a girl-next-door approach and simplifies the complicated, high-tech specs of the world’s most expensive cars in her videos as she believes that very few people understand discussions around fuel efficiency and engine torque.
- Alex is also a contributor to Esquire Magazine ME on cars.
- Alex and her husband keep switching their home between London, Switzerland and Dubai for work.
- Alex loves horse riding, painting, travelling, and doing adventure sports in her leisure time.
Alex Hirschi painting a picture
Alex Hirschi while doing wake boarding in Dubai
- She is often spotted consuming alcohol on various occasions.
Alex Hirschi with her friend at a party
- An avid dog lover, Alex has a few pet dogs. Some of her dogs’ names are Mugi, Pumpkin, and Lulu.
Alex Hirschi with her pet dogs
- The first car that she ever owned was a Mitsubishi Lancer, which was passed on to her from her older sibling. Although it wasn’t a supercar, it was everything to her. While talking about it, Alex once said,
It was already seven years old when I got it. It wasn’t flashy, but I loved it. That feeling of getting behind the wheel, even in a beat-up car, was just incredible.”
- Best known for her automotive videos, Alex has a huge fan following on her social media account, with 50 million followers on her Facebook page, over 12.8 million followers on Instagram, and 15 million subscribers on YouTube.
- As per some sources, Alex’s Facebook page was globally the fastest-growing auto page in 2018.
- A fitness enthusiast, Alex Hirschi, visits the gym regularly. She also does yoga to maintain her physical and mental fitness.
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